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Built for Success: Homegrown Greenup Industries Expands Across Gulf South

From refurbished roads and bridges to industrial construction and maintenance, Louisiana-based Greenup Industries is behind countless projects across the Gulf South that point to the region’s growth and vibrancy. The company has expanded by leaps and bounds since its founding in 2012, becoming a leading construction contractor and provider of maintenance and third-party procurement services. By the end of 2018, it had exceeded $13 million in annual revenue.

With operations in Louisiana, Texas, Mississippi and Alabama, Greenup Industries is poised for expansion into Florida soon, says founder and CEO Rodney Greenup, a New Orleans native who began his career as a mechanical engineer and project manager with the U.S. Army Corps of Engineers.

“We’re continuing to grow and diversify,” says Greenup. “There’s a lot of growth potential and work to be done throughout the region.”

Based in Kenner, La., Greenup Industries provides contracting and special construction services to industrial, commercial and municipal clients. It also has a division focused on maintenance and staffing services for industry. The company’s self-designed portal, named Greenup Tracker, connects third party vendors with industrial facilities in need of painters, plumbers, groundskeepers, carpenters and other low to moderate security clearance subcontractors.

In 2019, Greenup Industries was awarded the prestigious ACG Louisiana Award for the Emerging Growth Company of the Year. Greenup and his team of nearly two dozen employees have worked on a number of high profile projects, including a major overhaul of New Orleans’ city streets, an ongoing project. In December, the firm was selected to replace almost 17,000 commercial and residential water meters in St. John the Baptist Parish with new meters featuring wireless technology. The smart meters will improve accuracy of both water use and leak detection, saving residents and businesses money while modernizing the local infrastructure, says Greenup.

“The best part about this new system is that it will help us efficiently detect and minimize water loss for the residents and businesses in St. John Parish,” he says. “By building a more responsive infrastructure, we can pinpoint and respond to potential problems before they happen.”

The company is adept at handling large-scale projects for the public good. In January 2020, Greenup Industries was awarded a portion of the West Shore Lake Pontchartrain Project, a major hurricane and storm damage risk reduction project benefitting more than 60,000 people in a three-parish area in southern Louisiana. The company’s scope of work includes excavating, processing and stockpiling clay material and other work within the Bonnet Carre Spillway.

Greenup says one of the ways the company differentiates itself from its competitors is through the Greenup Tracker, an online portal that helps industrial clients work more easily and efficiently with vendors.

“We’ve created a platform that allows us to connect vendors that we have vetted with facilities that need services,” says Greenup.

The tracker, which Greenup says is like the “Angie’s List of the industrial world,” provides safe on-boarding, quality control and oversight. Over the last seven years, the system has logged more than 1,500 items of completed work. It also provides productivity and efficiency metrics.

“We can save our clients a lot of time and money by aggregating their contracts with vendors,” Greenup says. “It’s allowed us to become a trusted source for turnkey services.”

Greenup Industries is certified as a Minority Owned Business (MBE) by the National Minority Supplier Diversity Council.

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